
She's the Brand Podcast
You are abso-freaking-ly the brand!
Hey, you found us! Welcome to She's the Brand Podcast — the place where ambitious women like you come to build personal brands that open doors (and bank accounts). Whether you're an entrepreneur, creative, or professional, this is your go-to spot for turning your expertise into a brand that stands out and pays off.
What to expect
Each episode feels like a chat with a mentor who actually gets it. We keep it honest, practical, and real—sharing everything from branding strategies to behind-the-scenes lessons. Here's what you'll get:
Clear steps to define your message and show up with confidence.
Strategies to build a brand that reflects who you are (without the overwhelm).
Insights to attract the right people and unlock opportunities you didn’t think were possible.
Expect solo deep-dives with actionable tips and unfiltered conversations with industry leaders who know what it takes to stand out and make a lasting impact.



Why listen?
If you've been showing up online but still feel invisible, you’re in the right place. This podcast is for women who want to:
Own their stories and use them to connect with the right audience.
Build a personal brand that feels authentic (and gets results).
Stop playing small and start being seen—and paid—for their expertise.
We’re not here for fluff. Just practical advice you can actually use to build a brand that feels like you and works for you.
Meet your Host
Hey, I’m Paula Pwul—a personal branding strategist who’s passionate about helping African women like you turn their expertise into influential, profitable brands. With a background in law, marketing, and digital strategy, I mix no-nonsense advice with heart-centered coaching to help you own your brilliance and show up boldly.


