The ambitious African woman's guide to building impact and influence!

You’re already doing something on the internet—why not make it work for you? That Internet Thing You're Doing is your no-fluff guide to building a personal brand that opens doors, pays your bills, and puts you on the map. Whether you're an entrepreneur, creative, or professional, this book gives you the strategies you need to turn your skills into opportunities and your presence into profit.

What you'll learn

• The Internet Brand Blueprint: A step-by-step system to turn your online presence into a powerful, money-making brand.

• Visibility That Matters: How to stand out without feeling fake or exhausted.

• The Art of Selling Yourself: Position your expertise so the right people find you (and pay you).

• Consistency Without Burnout: Practical tools to stay visible without sacrificing your life.

Why this book?

Because the internet isn’t just for scrolling—it’s for building the life you want. I’ve taken everything I’ve learned from years of failed businesses, hard-won lessons, and personal growth and poured it into this book. If you’re tired of working hard online with little to show for it, this is your invitation to change that.

About the Author

Hey, I’m Paula Pwul—a personal branding strategist helping ambitious African women like you turn their expertise into influential, profitable brands. I know what it’s like to feel stuck and invisible. I also know what it takes to change that. This book is my way of handing you the roadmap I wish I had when I started.