Hi there, I'm Paula
I'm a repentant procrastinator, excited author, host of a top personal branding podcast, relentless dreamer and curious adventurer.
I love the smell of books, the taste of croissants and the feeling of accomplishment when my clients say "I never thought of it like that".




But I didn't always have this resume...
A little over five years ago, I was stuck—frustrated by failed businesses and feeling like my life was at a standstill.
In 2019, when my first son turned one, I decided I was done throwing pity parties. It was time to take responsibility for my future. That decision led me to personal development, YouTube rabbit holes, and eventually, online marketing—skills I combined with my passion for helping women take control of their lives.
Fast forward to today: I’m living a life that’s both fulfilling and purpose-driven. Every day looks a little different, but the vision stays the same—building our dream family with my amazing husband and two sons while walking boldly in my God-given purpose.
Currently...
I'm living a life that lights me up through lighting other women up, enjoying my coffee black, being intentional about my relationships and building brands that will stand the test of time. Here are a few things I'm working on...
My co-founder and I are building Enterprise and Heels into a powerful platform that celebrates and supports African women who are shaping industries. Through initiatives like Girls Can Build, we’re empowering the next generation of female leaders to dream bigger and do more.


Afrocreate Digital
At Afrocreate Digital, I’m working with ambitious women to turn their expertise into profitable personal brands. From strategy to execution, we offer done-for-you services that help our clients show up confidently and consistently online.
I’m growing She’s the Brand Podcast into a go-to space for women who want to build impactful personal brands. Each episode shares practical strategies, real stories, and honest conversations to help you turn your skills into a brand that opens doors.
She’s the Brand Podcast


Get In Touch


Connect with Paula Pwul for personal branding consulting/coaching, speaking engagements, and empowering mission driven collaborations globally.
