I’m a personal branding consultant, lawyer, and marketing expert dedicated to helping women build brands worth trusting.
I'm also a relentless self-educator, a fantastic writer, a dedicated day dreamer, and a tenacious adventurer. At home, I'm the devoted pancake-maker for my family of five.
Like you, I'm more than a single title or role. I understand the richness of having diverse passions and not being stuck in a box. My mission is to help you weave together the unique threads of your story, transforming those multifaceted aspects into a cohesive, stand out personal brand. Let's take that dream life off the shelf and start living it—right here, right now.
But that's not all!
Pre-order my new book
I used to think success was for other people. The ones who had it all figured out. The ones who didn’t overthink every move. The ones who weren’t scared of being seen.
Spoiler: I was wrong.
The people who succeed? They’re not the ones with all the answers. They’re the ones who decide they’re going for it anyway.
That’s what That Internet Thing You’re Doing is all about—helping you show up, stand out, and get what you want from this whole internet game.
Work with me
Your ideal community is waiting for you to show up. Let's get you there!
I offer hands-on trainings for women and organizations who want to build strong, profitable personal brands.
Through my coaching, you’ll get clear on what makes you unique, learn how to stand out in your industry, and create a brand that attracts the right opportunities.
Working with Paula in the last 3 months has helped me clarify my vision and take audacious steps towards building my brand!
Philda
★★★★★
Want more? I've got you!
Learn on Youtube
Get practical, no-fluff personal branding tips on my YouTube channel. I break down strategies to help you build a brand that gets noticed. Subscribe for actionable insights you can start using today.
She's the Brand Podcast
She’s the Brand delivers no-fluff insights, expert interviews, and real talk on showing up confidently, scaling your impact, and navigating the highs and lows of building a brand online.
I've got something special for you
This guide will help you unfold your brand story.
Get in Touch
Reach out for personal branding consultations, speaking engagements and inquiries today!
